14 questions for a SaaS business:

 Q1. Are customers realising value from your product?

Q2. How many people see the product?

Q3. How many people try the product?

Q4. How many customers buy the product?

Q5. How much recurring revenue did our new customers generate?

Q6. How many customers and how much recurring revenue have we lost?

Q7. How many people should we be able to sell to?

Q8. Are we maintaining the amount our new customers pay?

Q9. How much are we growing in existing accounts?

Q10. Are our customers helping us grow through word of mouth?

Q11. Are we generating enough demand to meet our sales targets?

Q12. How much does it cost to acquire a customer?

Q13. Are we meeting our customers expectations?

Q14. How much total revenue are we generating from a customer?